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Toronto-based Digital Product Designer Who puts the “passion” in “compassion” I’m currently doing human factors work within the blockchain & fintech worlds.

Well, I did…

AUTHOR’S NOTE as of early 2021:

I wrote this during the height of Black Lives Matter back in Summer 2020. However in light of the recent #NotYourVirus or #JeNeSuisPasVirus, #StopAsianHate, and #RacismIsAVirus movement in response to anti-East-Asian sentiment during these pandemic times I felt as though it’s a better time to publicly share this article.

Despite not facing explicit anti-East-Asian sentiment myself even in light of recent events in North America, I still do know that I’ve experienced subtle bias as an Asian Man in the tech world of North America.

Also, these are some examples of articles that exists now to support what my article…


It depends on your maturity level.

Well we all know what the design process is, at least we should. But, quick recap, it’s basically this:

Empathizing & Defining, followed by:

Ideating & Prototyping, followed by:

Testing, & Implementing, then rinse, lather, and repeat.

However, most companies don’t follow this to a tee or they follow it loosely because simply put some of them can’t due to their design maturity level. Therefore, “my design process” or anybody’s design process for that matter really depends on the design maturity of the company at the end of the day.

Therefore, I’m going to run through what my process would…


My personal/professional/career development philosophy

A typical tech company or digital department of a large company can be equivocated to a military organization. And just as a tech team can be as small as a one-person band consisting of a solo tech entrepreneur all the way up to one of the largest tech companies in the world such as the FAAAMily (Facebook, Apple, Amazon, Alphabet, and Microsoft), a military organization can be as small as a commando out in the wild all the way up to the largest militaries in the world with squads, platoons, “companies, battalions, regiments, brigades, divisions, and corps underneath it all.


Proposition for a standard UX Metric/Measurement Framework/Tool.

Credit: http://joeschlaud.com/

This article is in response to the following pieces of knowledge / wisdom / research that has been expressed over the last several years on the subject matters of User Experience, Usability, and Customer Success:

  • NPS isn’t the be-all-end-all
  • SUS isn’t the be-all-end-all
  • Customer Satisfaction isn’t the be-all-end-all
  • “Don’t just create an MVP, create an MLP (Minimum Lovable Product)”
  • Great design is all about preferred experiences
  • Great design is all about delightful & joyful experiences
  • Great design is all about simplicity, ease-of-use, and user-friendliness
  • Great design needs to be accessible, ethical, inclusive, and ultimately empathetic.
  • Minimalism != …


A Social Media Commentary/Case-Study

Instagram’s mission is all about helping humans create more meaningful connections with each other. As someone who doesn’t use Instagram that often, I would say Instagram and many of the major social media applications out there don’t help me create more meaningful connections with anyone. Most of them fail at achieving this because at a fundamental level — they only enable narcissism to thrive.

Instagram, however, is the one that I find to be the biggest culprit of this. The reason is because all you’re sharing for the most part is images/photos of yourself, your life, and things you care…


If I had a quarter everytime these happened…

Thanks Pablo Stanley for these awesome Buttts

The following pet peeves are hopefully things that will resonate with most of you though also hopefully are things that we shouldn’t have to deal with anymore as design’s value is becoming more known. I also don’t mean any offense with any of what are expressed but it is my way of expressing my radical candour as I believe this world lacks it. Radical candour is one of my favourite concepts and I pray more of us practice it.

I’m using these illustrations because they represent my proverbial butt facing the people who utter these phrases (mostly recruiters, but sometimes…


Which are all about optimizing your work and perspective of the world, at least I hope so.

I’m going to start by saying that one of these is not only a design strategy but a business strategy. With that out of the way, let’s kick it off with the one that is the most controversial sounding shall we?

Strategy #1

There is only one persona you’ll ever truly need.


A summary of my personal, professional, and career growth & development:

Main Dishes

Paymi or Integrated Rewards


A dichotomy between UX & UI Design (as well as IX Design and not to mention CX Design)

The Preamble


My Celo Prosper Retreat Experience

A while ago I had written this article about how I went from hating & being ambivalent towards the world of business & technology respectively to loving both worlds deeply & widely.

In it, I come to the conclusion that the worlds of business & technology if used properly, proficiently, and progressively — can enhance, enable, and empower humanity towards a place of righteousness in the most scalable, sustainable, and systemic of manners.

Ever since then, I came to formulate my raison d’être — the 3 pillars of my life, that which being design + exponential + systems thinking. Within…

Tian-Yuan Zhao

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